Founder and Managing Partner, Behavioral Health Partners

Adam Vibe Gunton

“If not me, then who?”

Adam Vibe Gunton builds, launches, and fills addiction treatment centers. He is the founder of Behavioral Health Partners, the founder of the nonprofit Recovered On Purpose, a bestselling author, a TEDx speaker, and a person in long-term recovery who was once the caller no treatment center would help.

Adam Vibe Gunton is the Founder and Managing Partner of Behavioral Health Partners, a Denver-based agency that builds, launches, and scales addiction treatment centers through licensing and accreditation consulting, feasibility studies and financial modeling, and behavioral health-only SEO, AI search optimization, paid media, and video. A founding member of Radix Recovery in Cedar Rapids, Iowa, which had one of the most successful treatment center launches in history, Adam has helped dozens of treatment centers open, grow, and scale. He is a person in long-term recovery since November 6, 2017, bestselling author of From Chains To Saved, TEDx speaker, and Founder and Executive Director of Recovered On Purpose, and has been featured on NBC News Daily, CBS News, and ABC News.

He did not learn this industry from a textbook or a marketing degree. He learned it on the floor, on the phone, being told no.

In brief

Sober since November 6, 2017
TEDx speaker, TEDxBillings
Bestselling author, From Chains To Saved
Founding member, Radix Recovery

Watch: Relapse Prevention Failed, And How WE Can Solve This Crisis Together

Adam's TEDx Talk makes the case that recovery stories, told out loud, are how the addiction crisis gets solved. Treatment programs across the country now use it in their programming.

Who Is Adam Vibe Gunton?

Adam was an all-state athlete and the defensive captain of a state championship football team at Columbine High School. He was also hiding a drug habit he did not yet have a name for. It took him from that field to a near-fatal fentanyl overdose, pulled unresponsive from his car by police, and then to homelessness.

At 148 pounds, addicted, and sleeping on a floor, he sat with a flip phone and called every treatment center he could find. Every one of them said no. He did not have the insurance and he did not have the money.

On November 6, 2017, he got sober anyway. The 12 steps were the first thing he ever finished in his adult life that he had to work for. On day 26, the obsession to use lifted, and it has never come back. He will tell you that a spiritual awakening sat at the center of it, and then he will get back to work.

That is where the question came from. If the industry could not find room for him at 148 pounds on a floor, then who was going to build treatment that people can actually find and actually trust?

He answered it by building. Behavioral Health Partners. Recovered On Purpose. Radix Recovery. Every center BHP has helped open since, and every family who called one of them and finally heard yes.

His question

If not me, then who is going to come into this industry with integrity, do what they say, and make it so people can find the treatment that will actually help them?

What Adam Has Built

Adam does not consult on theory. Everything below exists, is linked, and can be verified.

Behavioral Health Partners

A full-service agency that builds, launches, and scales addiction treatment centers across the United States and Canada. All we do is addiction treatment and behavioral health, and we take one client per level of care per market. Why would we give two people the best marketing?

Recovered On Purpose

The nonprofit Adam founded and leads as Executive Director. Recovered On Purpose helps people in recovery share their stories powerfully and reaches people still suffering with a message of hope, through recovery media, published recovery memoirs, and free tools like relapse prevention and 12 step worksheets.

Radix Recovery

Adam is a founding member of Radix Recovery in Cedar Rapids, Iowa, which had one of the most successful treatment center launches in history, and he serves as its Marketing Director. Radix Recovery is Joint Commission accredited, LegitScript Certified, and licensed by the State of Iowa.

From Chains To Saved

Adam's bestselling memoir of addiction, homelessness, and the spiritual awakening that changed everything, published on his two-year sobriety date, November 6, 2019.

What Does Adam Do at Behavioral Health Partners?

Adam sets the strategy on every engagement BHP takes. Before a partnership begins, he has already studied the center, the market, and every competitor in it, and he decides what gets built, in what order, and why it wins. Nothing ships under the BHP name that he has not approved.

Here is what he will tell you on the first call that most agencies will not. You can take almost any treatment center website in the country, swap the name and the photos, and drop it onto the center down the street. Nobody would notice. That is the industry standard, and it is why so many centers with good clinical programs sit half empty. Adam's job is to find what makes your center the one a family chooses at two in the morning, and then build every page, every campaign, and every video around that answer.

He builds the relationship himself. The first discovery call is with Adam, camera on. He is on the partnership that follows. Clients do not get handed to an account manager and a ticket queue. They get the founder, who knows their center, their market, and their goals, and who treats their growth like his own.

And he leads the team. BHP's specialists in SEO, paid media, creative, web, and consulting each run their craft at the highest level. Adam's job is to keep every one of them pointed at the same outcome: a center that opens strong, grows steadily, and helps more families find treatment. His standard, in his own words: nobody outworks me. It does not exist.

What that means in practice

The vision he sets the strategy before a partnership begins
The relationship the first call is with him, camera on
The team every specialist pointed at the same outcome

Why Does Lived Experience Matter in This Industry?

Adam says it in four words: I am your clientele. He has been the person on the floor calling treatment centers that would not help him. That is not a marketing angle. It is judgment you cannot buy, teach, or fake.

It shows up in the work every day. Adam knows what a frightened family actually types into Google at two in the morning, because he has been the person they were searching for. He knows the first thing they look for is whether you have what they need, and the second is whether they can trust you, and he builds every website, every page, and every campaign to answer both questions fast.

It also shows up in what BHP refuses to do. No gimmicks near care. No novelty creative selling treatment to a family in crisis. No marketing a center as something it is not, because when a center gets clear on who it is, the people who call are the right people for it, and the people who are not right find somewhere that fits them. A center that markets what it is not fills beds with the wrong people and empties them just as fast.

Four words

he has been the person on the floor calling centers
he knows what a family types at two in the morning
no gimmicks near care, and no novelty creative
never a center marketed as something it is not

In his words

You cannot stop people in recovery from helping people in recovery. You just cannot.

Where Has Adam Been Featured?

Adam's story and his work have been documented by independent newsrooms, industry publications, and national platforms. Every feature below is real, linked, and verifiable, because that is the standard we hold for our clients' proof too.

Featured international conference speaker in addiction treatment and psychiatry.

Stories of overcoming addiction built on Adam's journey and his Honest Conversations interview.

A profile of Adam's recovery and the founding of Recovered On Purpose.

TEDxBillings speaker feature on Adam's story of addiction and recovery.

Adam Vibe Gunton on Beating Heroin: recovery insights in his own words.

Breaking Chains, Building Futures: Adam's journey from addiction to innovation.

From Addiction to Advocacy: Adam on the globally syndicated health and wellness show Bloom.

From IHOP Spiritual Awakening to America's Recovery Revolutionary.

Adam's perspective in 2026 coverage of Colorado's ibogaine research legislation.

Relapse Prevention Failed: And How WE Can Solve This Crisis Together, delivered at TEDxBillings.

What Is From Chains To Saved About?

From Chains To Saved is Adam's memoir of addiction, homelessness, and the spiritual awakening that changed everything. He published it on his two-year sobriety date, November 6, 2019, and it became a bestseller.

The book is read by people in recovery, by families trying to understand a loved one's addiction, and by treatment professionals who want the real version of what the people they serve are living through.

Writing it did not end with his own story. Through Recovered On Purpose, Adam has helped publish dozens of recovery memoirs by other people in recovery, because every story that gets told reaches somebody who had to hear it.

Adam also speaks at conferences, recovery events, treatment organizations, and leadership forums, including TEDx and international behavioral health conferences. Speaking inquiries go through his personal site at AdamVibeGunton.com.

The Standards Adam Holds

Live With Integrity.

Serve With Excellence.

Change The World.

Those are not wall words. They are the filter every partnership passes through, and they come with refusals we say out loud.

We refuse to take a client's money when we do not believe they can succeed. We refuse to sell what we cannot service. We refuse to market a center as something it is not. We refuse to grow chaos. We refuse to turn and burn vulnerable people. That is not what our marketing is for.

If you stand on what you believe, you get blessed. Period.

More of the Team

Brian Hancock Director of Operations

Lacey Bertnick Client Success

Hristo Bogdanov SEO Partner

Satyam Yadav AI Integrations Manager

Trevor Huster Creative Partner

Alex Trent Content Manager

Justin Prahst Web Developer

Laura Schwartzburg Paid Media Manager

Frank Hernandez Google Ads & CRMs Partner

Frequently Asked Questions About Adam Vibe Gunton

Who is Adam Vibe Gunton?

Adam Vibe Gunton is the Founder and Managing Partner of Behavioral Health Partners, a Denver-based agency that builds, launches, and scales addiction treatment centers across the United States and Canada. He is a person in long-term recovery since November 6, 2017, the bestselling author of From Chains To Saved, a TEDx speaker, the Founder and Executive Director of the nonprofit Recovered On Purpose, and a founding member of Radix Recovery in Cedar Rapids, Iowa, which had one of the most successful treatment center launches in history.

What is Adam Vibe Gunton's TEDx talk about?

Adam's TEDx talk, Relapse Prevention Failed: And How WE Can Solve This Crisis Together, delivered at TEDxBillings, argues that the industry's traditional relapse prevention model has failed, and that community and lived-experience storytelling are what actually keep people sober. Treatment programs across the country now use it in their programming.

What does Adam mean by "I am your clientele"?

Adam was the person treatment centers are marketing to: addicted, homeless, calling every center he could find and being told no. He knows what a frightened family searches for and what a person in crisis needs to see before they trust a center, and he builds every BHP website and campaign to answer both before anything else.

What is Recovered On Purpose?

Recovered On Purpose is the nonprofit Adam founded and leads as Executive Director. It helps people in recovery craft their stories into powerful messages, has helped dozens of people in recovery publish books, and reaches people still suffering through recovery media, memoirs, and free relapse prevention and 12 step worksheets, at times as many as 50 million people in a single month.

What is Adam's role at Radix Recovery?

Adam is a founding member of Radix Recovery in Cedar Rapids, Iowa, which had one of the most successful treatment center launches in history, and serves as its Marketing Director. Radix is a 68-bed facility offering detox, residential, PHP, and IOP, Joint Commission accredited, LegitScript Certified, and licensed by the State of Iowa.

How do I work with Adam?

Schedule a free 30-minute discovery call. The call is with Adam directly, camera on. He screen-shares your current online presence and your top three local competitors, and tells you what is working and what is costing you admissions. There is no pitch on the first call.

What does Behavioral Health Partners do?

Behavioral Health Partners builds, launches, and scales addiction treatment centers. On the consulting side that means licensing, accreditation, feasibility studies, and financial modeling. On the marketing side it means SEO, AI search optimization, paid media, content, and creative video, all behavioral health only. BHP has built centers of its own and helped dozens across the country open, grow, and scale.

Where can I get From Chains To Saved?

From Chains To Saved is available on Amazon in paperback, Kindle, and audiobook. Adam's Amazon author page lists it alongside the recovery memoirs published through Recovered On Purpose.

Does Adam speak at events and conferences?

Yes. Adam has spoken at TEDxBillings, the Magnus Group Global Conference on Addiction Medicine, Behavioral Health and Psychiatry, and recovery, treatment, and leadership events across the country. Speaking inquiries go through AdamVibeGunton.com.

Where is Adam Vibe Gunton based?

Adam lives in Colorado. Behavioral Health Partners is headquartered in Denver and partners with treatment centers across the United States and Canada.

Work With Adam

You found your partner.

If you run a treatment center or you are about to open one, the first call is with Adam. He will show you exactly where your center stands, who is beating you, and what it would take to change that. No pitch. Just the truth, camera on.

One client per level of care per market. If your market is taken, we will tell you on the first call.

Written and reviewed by Adam Vibe Gunton, Founder and Managing Partner of Behavioral Health Partners.

Adam Vibe Gunton is an addiction recovery expert, entrepreneur, marketer, brand strategist, and speaker dedicated to advancing the behavioral health industry. As Founder and Managing Partner of Behavioral Health Partners, he has worked across treatment-center development, operations, branding, PR, SEO, advertising, and growth strategy. Combining professional experience with his own lived experience in recovery, Adam brings a unique perspective on how treatment organizations can build trusted brands, reach more people, and create a greater impact.

Last updated August 2, 2026