Build the behavioral health facility you have been envisioning.

From raw land or available capital to a fully licensed, accredited, and admitting treatment center. With our team, network, and operating playbook beside you the entire way.

Two paths to opening, structured around your capital and your appetite for control.

Licensing

Success rate across every center we have taken through licensure

0 %

Traffic Growth

Average month over month organic traffic growth across portfolio

0 %

Paid Media

Return on ad spend for an inpatient center with over 100 beds

0 x

Time to Open

Days waiting after construction. One partner licensed while still under build

0 ↓

This work is personal.

Adam Gunton

Behavioral Health Partners

That moment is the reason this agency exists. The system that failed me still fails many people who reach for it. Beds are often scarce. Quality is uneven. The centers that do the work right cannot get found online by the people who need them. The centers that get found are not always the ones doing the work right.

That is the gap we exist to close. Every bed we help open is a door for someone who is reaching for what I once could not grasp. Every developer we partner with is a partner in solving a problem that costs this country tens of thousands of lives a year.

If you have the capital, the land, or the vision to open a facility that does this right, we want to be the team you build it with. Because who you choose to partner with at the beginning of your vision will ultimately decide the success.

Founder / Recovery Date: 11.06.2017

The most resilient, mission-critical real estate sector you can build into right now.

Behavioral health is one of the few asset classes where institutional demand, reimbursement maturity, and operator scarcity have all converged at the same time. Real estate developers who move on this window will define the next decade of the industry.

01 / Demand

The treatment gap is structural, not cyclical.

Tens of millions of Americans need substance use or mental health treatment annually. A fraction receive it. This gap does not close on its own. Every responsibly operated bed is filled the day it opens.

CHRONIC UNDERSUPPLY ACROSS EVERY MARKET WE WORK IN

02 / Reimbursement

Commercial payer rates have matured.

Behavioral health parity enforcement, commercial network growth, and value-based contracting have made the reimbursement environment the most operator-friendly it has been in two decades. With the right contracts, the unit economics work.

PARITY ENFORCEMENT IS TAILWIND, NOT HEADWIND

03 / Operator Scarcity

Most who enter this space fail to launch.

Licensing complexity, clinical staffing scarcity, payer relationships that take years to build, and brand trust that cannot be bought are the silent killers of new centers. The right partner is the difference between a stalled project and a thriving facility.

FAILURE RATE FOR UNGUIDED LAUNCHES IS BRUTAL

Two paths forward, structured around your capital and control.

We work with developers at every stage and every scale. The right partnership structure depends on the size of your vision, the capital you have access to, and how aligned you want your launch partner to be.

Path A / Consulting

Full-Service Consulting

For developers building facilities under 30 beds, or for any developer who wants to retain full ownership and operate independently with expert guidance.

Engagement

All-Inclusive

State licensing application and approval, end to end
Joint Commission or CARF accreditation preparation and submission
Full-service digital marketing: website, SEO, content, paid media
Brand identity, positioning, and admissions infrastructure
You retain 100% ownership and control of the facility

Path B / Joint Venture

Joint Venture Partnership

For developers with a vision of 30+ beds, large outpatient center visions, and the capital to back it. We bring our full operating playbook, relationships, and team focus to your market. Aligned, not just paid.

Capital Minimum

$1M IP / $500K OP

Everything in the Consulting path, plus full operating partnership
Site selection input, feasibility, and market analysis
Clinical model design, payer strategy, and contract negotiation
Executive hiring, staffing build, and operational systems
Market exclusivity in non-competing territories
Ground up through successful exit

The full operating playbook, delivered as one engagement.

Most developers entering behavioral health try to assemble a stack of single-point vendors: a licensing consultant, a marketing agency, a billing company, a staffing firm. We replace that fragmented stack with one integrated team. This is what gets delivered under a joint venture partnership.

Market Feasibility

Demand analysis, competitive landscape, payer mix forecasting, and projected unit economics before a shovel touches the ground.

Site & Building

Site selection input, code and zoning review, building program guidance for clinical workflow and licensing compliance.

State Licensing

Application preparation, regulator relationships, inspection readiness, and end-to-end management through approval.

Accreditation

Joint Commission or CARF preparation, policy and procedure build, mock surveys, and full submission management.

Clinical Model

Program design, evidence-based modality selection, treatment plan architecture, and clinical leadership recruitment.

Payer Strategy

Developing a long-term payer strategy with commercial contracts, Medicaid feasibility, out of network revenue cycles and cash pay mix.

Staffing Build

Executive hiring support, clinical team recruitment, admissions and intake staffing, and credentialing management.

Brand Identity

Naming, positioning, visual identity, voice and messaging architecture built to compete in your specific market.

Website & Tech

Conversion-engineered website, CRM and admissions stack, call tracking, attribution, and reporting infrastructure.

SEO & Content

Topical authority architecture, content production at scale, local SEO and Google Business Profile dominance.

Paid Media

Google Ads, Meta, programmatic, and outreach campaigns engineered for cost per admission, not cost per click.

Census Ramp & Exit

Day-one through stabilized census, ongoing operational support, and strategic positioning for eventual exit.

Results that move with the same discipline we expect of your capital.

Anonymized for partner privacy. Verifiable on request during your strategy call.

Licensing Outcomes

100

% Approved

Every center we have taken through licensing has been approved.

Across multiple states, multiple levels of care, and multiple regulatory environments. Licensure is the most common point of failure for developer-led projects. It is not where we lose.

Organic Traffic

34

% MoM Growth

Average month over month traffic growth across the partner portfolio.

SEO compounds. Centers that work with us reach a position of organic dominance in their market within 12 months, then continue to grow. Cost per admission falls every quarter the relationship runs.

Paid Media Performance

8

× ROAS

Return on ad spend delivered for a partner on Google Ads.

Behavioral health is one of the most expensive paid media verticals in the world. We engineer campaigns for cost per admission, not vanity metrics. The result is paid media that funds itself many times over.

Speed to Open

0

Days Waiting

One partner was fully licensed while their building was still under construction.

The day construction finished, they were ready to admit. Most projects lose six to twelve months waiting on licensure after build is done. We work the regulatory track in parallel with the build, not after it.

Reference Note

Detailed case studies, named references, and current partner testimonials are available under NDA during our final phase of partnership decisions.

We do not publish partner names or detailed performance data on this page out of respect for our partners and their competitive positioning in their markets.

Who our JV opportunity is for, and who it is not.

We are intentionally selective about the developers we partner with. The reason is simple: when we say yes to a project, we go all in on that project. Our model only works if both sides are aligned, capitalized, and serious from day one.

The Right Developer

Capital ready, not capital seeking.

$1M+ accessible for inpatient projects, $500K+ for outpatient. For JV. Consulting engagements scale down.

Real estate or development background.

You understand how to move a project from idea through entitlement and construction. Healthcare experience is not required.

30+ bed vision for JV partnerships.

With clear capacity to grow from there. Smaller projects fit better under our consulting path and all-inclusive.

US-based project.

We work in non-competing markets across the continental United States.

Mission-aligned.

You want to build a facility that does the work right. The financial return follows from that, not the other way around.

Not a Fit

Below capital minimums.

Below $500K accessible capital for outpatient or $1M for inpatient, we cannot deliver a quality joint venture. Consulting has its own floor: $300K outpatient, over $500K residential.

Looking for a quick flip.

Treatment centers built to flip without operational integrity do not survive the regulatory environment and damage the industry. Not our partners.

Already in a closed market.

If we are partnered with an exclusive operator in your market, we cannot also partner with you. We honor those agreements without exception.

Iowa-based projects.

Currently unavailable due to existing partner exclusivity.

Unwilling to be coachable.

This industry has specific operating realities. Developers who insist on overriding the playbook on regulated decisions are not a fit.

From first call to admitting your first patient.

A clear, structured path. Every milestone owned by us and known to you.

01

Strategy Call

A 30 to 45 minute call with Adam to understand your vision, your capital, your market, and your timeline. We tell you on the call whether we believe it is a project we can deliver on.

30 to 45 min

02

Feasibility & Scope

Market analysis, demand modeling, payer mix forecast, projected unit economics, and a structured partnership scope. You see exactly what you are getting into before you commit a dollar.

4 to 6 weeks

03

Build the Foundation

Licensing application, accreditation prep, clinical model, payer applications, brand, website, and admissions infrastructure are all built in parallel. We run multiple tracks at once.

4 to 12 months

04

Launch & Ramp

Doors open. Marketing engine fires. Admissions team trained. Census ramps to stabilized over the first two quarters of operation.

3 to 6 months

05

Scale or Exit

Once stabilized, we work with you on the next chapter. Expansion, additional levels of care, multi-site, or strategic exit. Whatever serves the vision.

Ongoing

Questions we hear from every developer.

01 I have no healthcare experience. Is that a problem?

No. In fact, most of our best partners came from real estate, finance, or operating businesses outside healthcare. What we need from you is capital, vision, and a willingness to defer to our playbook on regulated decisions. The clinical, regulatory, and marketing expertise is what we bring.

02 What if my budget is below the JV minimums?

That is what our consulting engagement is built for. You retain 100% ownership of the facility. We deliver licensing, accreditation, and full-service digital marketing on a fee-based model. It is the right structure for developers building under 30 beds or who want to operate independently.

03 I already started. Am I too far along?

Almost certainly not. We come in at every stage. We work with developers who have nothing but capital and an idea. We work with developers who have land but no plan. We work with developers who are mid-construction. We work with centers that are already operating but have stalled on census or marketing. The conversation just starts from a different place.

04 How long until the center is profitable?

It depends on the state, the level of care, and the local market. For most projects we run, the honest range from breaking ground to a stabilized, profitable census is 18 to 30 months. Our job is to compress that timeline at every stage. We run licensing, accreditation, marketing build, and pre-launch admissions infrastructure in parallel, so we are admitting patients the day construction finishes, not six months after.

05 What does a JV partnership actually look like in terms of equity and economics?

That is a conversation we have on the strategy call. The structure depends on the size of the project, the capital you are bringing, the level of operational involvement you want, and the market. We have a default framework we walk through and adjust to fit the specific deal. What we do not do is publish a one-size-fits-all term sheet on a landing page.

06 What if my market is already taken?

We honor exclusivity for our existing partners. If we already have a JV partner running your exact level of care in your metro, we will tell you on the call. In some cases, a different level of care in the same metro is still open. In other cases, we may have to pass on the partnership entirely. Either way, you will know in the first conversation.

07 What makes you different from the other behavioral health consultants out there?

Three things. First, we are full service. Most consultants do one thing: licensing, or marketing, or staffing. We do the full stack as one integrated team. Second, we stay through to exit. Most consultants take a check and leave. We are operational partners from ground up through successful exit. Third, our founder is in long-term recovery and treats this work as a mission. That changes the standard of care we hold ourselves to. We are not the right partner for everyone. We are the right partner for the developer who wants to build something that actually works.

08 What does the strategy call actually involve?

30 to 45 minutes, directly with Adam. We will ask about your vision, your capital, your market, your timeline, and your prior experience. We will tell you whether your project is something we can deliver on, which partnership path makes sense, and what the realistic timeline and economics look like. No pressure, no pitch deck, no follow-up sequence designed to wear you down. You either fit our model or you do not, and we tell you on the call.

Open the facility you have been dreaming about.

30 to 45 minutes with Adam. You leave the call with a clear read on whether your project is a fit, which partnership path makes sense, and what the realistic path to opening looks like.