Client Success Manager, Behavioral Health Partners

Lacey Bertnick

Lacey Bertnick brings 15+ years of digital marketing leadership and deep addiction treatment expertise to every client partnership.

About Lacey Bertnick

Lacey Bertnick serves as Client Success Manager at Behavioral Health Partners, where she brings more than 15 years of digital marketing leadership to the treatment centers BHP serves. Her career spans senior agency roles including SEO Director and Vice President, with years of hands-on experience marketing addiction treatment and mental health programs. She understands the unique compliance demands, ethical standards, and trust-building requirements of behavioral health marketing because she has lived them, building campaigns that connect people in crisis with the care they need.

Lacey's expertise covers the full digital growth stack: search engine optimization, paid media, social media marketing, conversion strategy, and the analytics systems that tie it all to admissions. Colleagues describe her as a marketer who leads with data, implementing KPI and reporting systems that give entire organizations visibility into what's working and why. Her track record includes dramatically increasing website traffic and lead conversions for the brands she's served while driving down cost per lead, the exact outcomes treatment centers need to grow sustainably.

As Client Success Manager, Lacey is the bridge between BHP's strategy and each client's results. She translates rankings, traffic, and campaign performance into clear answers about what matters most: more qualified admissions calls and a stronger census.

For treatment center owners and executives, that means a partner who speaks both languages fluently, marketing and behavioral health, and who is personally invested in every client's growth.

More of the Team

Adam Vibe Gunton

Founder & Managing Partner

A person in long-term recovery since November 6, 2017, bestselling author of From Chains To Saved, TEDx speaker, and founder of the nonprofit Recovered On Purpose.

Meet Adam

Dr. Angela McMahon

Licensing & Compliance Partner

She leads the licensing practice behind the team's 100+ state licenses.

Meet Angela

Brian Hancock

Director of Operations

He builds the scalable systems that keep our clients retained and growing.

Meet Brian

Alex Trent

Content Manager

Alex Trent leads content strategy, creating clear, practical resources that help people understand care options and take the next step.

Meet Alex

One Conversation. No Pitch.

Put This Team on Your Center

Thirty minutes on video with Adam directly, camera on, screen-sharing your current online presence and your top three local competitors. If we are not the right partner, we will tell you that too.

We take one client per level of care, per market. We confirm your market is open before partnering with you.

Written and reviewed by Adam Vibe Gunton, Founder and Managing Partner of Behavioral Health Partners.

Adam Vibe Gunton is an addiction recovery expert, entrepreneur, marketer, brand strategist, and speaker dedicated to advancing the behavioral health industry. As Founder and Managing Partner of Behavioral Health Partners, he has worked across treatment-center development, operations, branding, PR, SEO, advertising, and growth strategy. Combining professional experience with his own lived experience in recovery, Adam brings a unique perspective on how treatment organizations can build trusted brands, reach more people, and create a greater impact.

Last updated August 20, 2026.